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First of all gone are the days when shops and offices would paint their concern’s name on their wall. Now even the sign boards with printed design has also gone out of the market. Here is the time for name boards and signages which comes in different latest trends along with the use of technology. There are front lit boards, back lit boards, name boards which are made using metals, there are name boards which are made using glass, there are name boards which are made using LED lights and neon lights. With all these types to choose it has become a very big and reputed market. As mentioned earlier name boards does boost the sales of the place and it also enhances the reputation of the shops/office and it has become a matter of ego nowadays. When a customer comes to a shopping area he looks all round and the first thing which attracts him is the name boards. Using LED displays and neon lights has become a trend today. The LED lights are high in density and can be viewed from a long distance. The customers very obviously will get attracted towards a name board which is very flashy and good. They don’t even look at the size of the shop, they don’t even want to know what quality of materials are, they don’t want to know the price of the product but the name boards just lures them into the place. Extra bucks should be spent on the name boards due to its importance. Never try to save money on the name boards. Neon light name boards are even better and it suits certain types of business such as hotels, bars, games corner etc. They can be visible in pitch dark and they in fact look more beautiful in dark night. This also is good for their business.
Apart from business the name boards and signage are also very important for corporate companies. Many information technology company find it as an image of the company and definitely want to make the signage perfect. They want their logos to be on their building as signage. Many would have seen that the reception and waiting area of many corporate companies have signages in the reception area. Now this is a need for a good signage with a combination which suits the interior of the company. So it is a matter of prestige. The reception area is made keeping in mind the logo, the company name style, the color combinations and the font style. You cannot just simply print a digital banner and stick it on the wall of the reception area.
Classified advertising can easily be defined as a form of advertising that is very much common in newspapers, on the internet and also various other periodicals as these may be sold and distributed free of charge. These advertisements in a newspaper are mostly short in nature as they are charged per line and also one newspaper column wide. The publications that are printing news and various other information often have these sections of classified advertisements and there are also various other publications that contain only a few advertisements. These advertisements are also grouped into categories or classes such as for sale, wanted and services. These classified advertisements are also meant to be much cheaper than the large display advertisements used by various types of businesses and are thus normally used by the business that have smaller advertising budgets.
These advertisements serve a variety of people. For example just by exploring the classifieds you can gain access to a host of products and services. If you are planning on buying a vehicle, you can very easily reach out for the classifieds. If you are planning on buying a cat, a dog or a horse, you can still be able to reach out for a classified advertisement.
Also if you want to get a job for yourself, a classified advertisement is the only way to go. Apart from these, you can easily gain access to services like plumbing, an electrician and internet. These internet classified advertisements also do not typically use a per- line pricing model and hence they tend to be much longer. They are also quite searchable unlike a printed material and they tend to be local. They can also foster a great sense of urgency as a result of their daily routine structure and wider scope for all audiences.
Statistics of classified advertisements
In the year 2003, the market of all these advertisements in the US was around $16 billion which is obviously a very huge amount. All newspapers manage to make a hell lot of money from these classified advertisements and this is continuing to increase as each day passes.
As the sector of online advertising is developing on a continuous basis, there is also an ever increasing emphasis towards specialization. The vertical markets for these classifieds are also developing very quickly along with the general marketplace for these classified websites. It is one of the important tips to remember.
Just the image of a great meal, with fresh, tasty ingredients, will get most of us salivating in anticipation. We are hooked on TV shows from top chefs – Jamie Oliver and Nigella Lawson guide us through delicious recipes that can be made right at home, and release cookbooks bursting with glossy food imagery. Advertisements use the best lighting and angles to present towering plates of tempting treats. Restaurants and fast-food joints add pictures of their best dishes to the menu – even if what you see isn’t always exactly what you get!
While three square meals a day is still held as a traditional standard by many, inventive foodies the world over have found the ways and means to squeeze in extra snacks and nibbles into the gaps between breakfast, lunch and dinner. Dedicated eaters can enjoy Tiff-in, brunch or luncheon as a second morning meal, go for Yum tea or take high tea in the afternoon, and follow dinner with supper or a midnight feast. Geographical context can also be important – in the UK for instance, depending on the area, tea, dinner and supper can all refer to the same meal, or describe three separate mealtimes traditionally offering different types of dishes.
We have created the dish for every occasion. A wedding or a birthday demands a frosted cake; Christmas and Thanksgiving wouldn’t be complete without roasted turkey and vegetables. A chef can spend their whole career dedicated to a single discipline – baking bread, carving sushi, curing meat – or dabble in an endless variety of combinations, cooking up main courses, snacks, desserts, soups, pastries and petites fours, sometimes all for the same meal! The best chefs have never been afraid to innovate in order to create something truly memorable – Heston Blumenthal for instance can count snail porridge, meat fruit, and egg and bacon ice cream among his signature dishes.
There is an idea that part of our eating is done with the eyes – this is why the concept of plate presentation exists, why cookbook add pictures of the finished dish nearby their recipes, why a fast food outlet covers their walls with stock images of their most popular take-outs. Certain studies have been conducted that involve participants eating ‘blind’, suggesting the importance of visual cues to ascertain the nutritional value of the food in front of us – supposedly our mind can filter information regarding portions, fat content and carbohydrate levels with the quickest of glances.
It’s a useful trick, and perhaps describes partly why posters or presentations containing healthy eating info-graphics are so popular and effective, or why certain restaurants favor big bold images over simple plain text.
For best results when creating food recipe graphics, info-graphics or presentations, as well as accompanying illustrations for all dicing and slicing, mashing and juicing, or grating and baking utensils and cookware, it’s best to use full featured drawing software. Along with the benefits of quick and easy graphic design it’s an opportunity to turn mouth-watering recipes into a feast for the eyes.
Whether you’re a creative or a marketing manager, you know it’s time to raise the bar when it comes to store traffic. Getting customers that are in your location’s neighborhood to notice your irresistible offer and stop in, truly is your piece of the puzzle. For those of us out in the field, we understand that hyper-local marketing is not just a geofencing tactic. Hyper-local marketing can be an old school way to appeal directly to your customers by engaging them with effective window graphics.
Unfortunately for many marketers, the types of window graphic materials, application options and terminology, is a bit of a mystery. Let’s lift the veil; one of the more popular materials is Clear Static window cling graphics. While static cling graphics are non-adhesive, they don’t actually use a static charge. The thin vinyl that cling graphics are made from, acts like a suction cup to bond to the glass surface, much like the plastic wrap you use in the kitchen. Repositionable and reusable, static cling graphics are ideal for short-term campaigns. A cost-effective alternative that can provide a longer term option, is a Low-Tac peel and stick window graphic. The unique adhesive allows for the graphic to be removed, without leaving any adhesive residue.
If you are concerned that the window graphic may be too large and may create a safety issue for employees, then Window Perf is the perfect solution. Window perf is made with specially designed micro punctures, achieving a special one way appearance that allows your staff to see outside through the graphic. Commonly seen on the windows of vehicle graphics, window perf graphics are great in retail as well.
Window graphics can be applied to the exterior or front side of the window for viewing outside (called first surface), or applied to the inside of the window for viewing out (called second surface). A second surface application allows for your window graphic to have an external appearance, yet provides the protection of an inside mount. In this scenario, the graphic is reverse printed on clear material with white ink on top of the artwork. When the piece is installed in the window, your customers see the image right reading through the clear material. With the white ink on top of the artwork, you also have the ability to have your graphic printed on both sides, allowing your customers to see your message coming and going.
Additionally, having white ink as a spot or under layer when printed to clear media pops the colors of your window graphic and acts as a spectacular magnet for foot traffic.
If you follow these 3 simple tips, your street level marketing campaign will become insanely productive with the use of printed window graphics:
Forget worn out ad copy and embrace images; an exquisite photo of a mouth-watering plate of food or emotionally grabbing imagery that are each printed to G7 standards needs no slogans!
Bold headlines; go big or your customer might just go home instead of stopping in. It seems that no one has time to read anymore, we all just scan ads these days. It’s not because your customers are lazy, it’s because they’re really busy. Choosing the right font that highlights your irresistible offer with outstanding print output, works every time.
Contour die cut; imagine your brand awareness coming to life in custom shaped window graphics. With precision cut window graphics, there’s no limit to your creativity and your brand’s increased visual impact. This will capture your customer’s attention over standard square-cut applications right from the start.